The IMAGINE (Interactive Media Architecture Group in Education) Lab is composed of a group of researchers and students with a mission of serving the Architecture/Engineering/Construction (AEC) community by: 1. Providing exemplary applications of cutting edge, architectural visualization technologies. 2. Preparing students in the use of these technologies. IMAGINE realizes the benefits and potential of integrating research and education. The staff members of the IMAGINE Lab offer courses in architectural visualization and on-line environments. Student members are actively involved in applied, sponsored projects that are related to the lab's research interests. The IMAGINE Lab maintains and staffs the Media Corner, a public access facility for the use of students, staff and faculty.
The group began in the early 90s in the College of Architecture at Georgia Tech as an informal collection of students and faculty interested in researching the possibilities of the development and integration of digital technology for visualization and the impact this new technology might have on designers. Other research included developing enabling technology for different types of digital information, from early digital video compression schemes to integrated multimedia presentation systems and Virtual Reality. Past projects were supported by IBM, Kodak, DENON, Apple Computers, NBC, the Atlanta Committee for the Olympic Games (ACOG), Fulton County, the Midtown Alliance, Central Atlanta Progress (CAP) and many others. Over the years the IMAGINE Lab has produced numerous architectural visualizations for Georgia Tech and non-profit and local private organizations supporting economic development efforts on the city and state level.