During the construction of The Georgia Aquarium, the Imagine Lab was contacted to create a slideshow of 2D images that was to be used to market this attraction to potential benefactors. The project began as a series of 2D images in slideshow format but grew to into several 3D flythroughs of the site and a multimedia DVD. Working from CAD data provided by the architects as well as numerous site visits to collect reference imagery, the Imagine Lab created a total of 8 animations. These included the 5 galleries, the event room, an exterior flythrough, and an atrium flythrough. Additionally, the lab's resident musician composed original music for each animation.